Founded in 2017, Nyx Labs started as George Popi's passion.
Being a bookworm and cinephile turned Netflix junkie, great stories have always captured his imagination. That passion turned him to work in video production, both with creating video campaigns for various clients around Montreal and creating original YouTube content. He soon realized that to really tell the story of any brand, there were more touch points to care about, thus Nyx Labs was born.
Inspired by the Greek Goddess of night, who gave birth both with another god and by herself, we focus on storytelling by creating content both with partners and in-house.